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LGBTQ+ youth are still being bullied, and are often the students who feel most isolated and alone.  Toronto Pflag’s poster campaign is aimed at building inclusive school climates.  With the generous donation of creative services from J. Walter Thompson Canada and generous financial support from BMO Financial Group,  we created  these posters with a powerful message that challenges students to "see things differently." And with a flash of their smartphone cameras they do, thanks to a special printing process.

The #WhatMatters poster begins with the words Lesbian, Gay, Bi-sexual, Trans, Straight, Queer, Two-Spirited in rainbow stripes, but when students take a flash picture  a new set of words appears beside them: Partner, Teammate, Buddy, Friend, Ally, Supporter, BFF.

The Toronto District School Board is sharing this important message by distributing the posters to every middle school and secondary school in the city. 

These posters are available for $35 each, plus shipping. To order, please send an email to posters@pflagtoronto.org with:

  • Your name  
  • Quantity requested
  • Full mailing address

We'll send you an email with the total price including shipping, and you can pay online using our Canada Helps donation page.

Read more about our poster campaign here!